HTTPS) may emerge to reflect changing technologies and user behaviors. So what are the most important ranking factors today, in 2017? A panel at SMX East, “SEO Ranking Factors in 2017: What Matters and What Doesn't,” attempted to answer that question. This panel featured data from large-scale studies by SEMrush and Searchmetrics, along with case studies and practical tips for adapting your SEO strategies to today's realities. SEMrush 2.0 Ranking Factors The first panelist was Olga Andrienko from SEMrush, who shared the results of a large-scale ranking factor study that looked at the top 100 positions for 600,000 keywords. Keywords have been grouped by search volume into the following categories:
Very high: 10,001+ monthly searches High: 1,001 to 10,000 monthly searches Average: 101 to 1000 monthly searches Low: 1 to 100 monthly searches SEMrush looked at on-page factors, referring domains, and traffic data, then compiled its results to see which jewelry retouching service ranking factors seemed to matter most. Here are some of their findings: Website Security (HTTPS) SEMrush found that 65% of domains in the top three positions for very high volume keywords are already secure. While not a huge ranking factor, Andrienko recommended switching to HTTPS to help with conversions and build trust.
Content Length SEMrush found that content length generally had a positive correlation with search rankings; content on pages in the top three positions is 45% longer, on average, than content in the 20th position. Even so, Andrienko didn't recommend just writing a ton of content in order to rank better — the key is to write content that 's long enough , relevant, and relevant to the user's intent. Take a look at what your competitors are doing and find out how you can create content that provides more value to users. Key words